Who We Are
Our Mission
At Tail & Tribe, our mission is simple:
To bring joy, comfort, and wellness to South African pets — one thoughtfully curated box at a time.
We’re here to help pet parents care better, spoil smarter, and feel proud knowing every purchase supports local makers and animal rescues in need. Because pets aren’t just animals — they’re family.
And they deserve the very best, delivered with love.
Meet Our Tribe: Linkin & Lola
Say hello to Linkin and Lola, the furry heart and soul behind Tail & Tribe! These two superstar pups are our official Quality Maintenance Supervisors, ensuring every box meets their high standards before it reaches your door.
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Linkin is our vigilant taste-tester extraordinaire. He sample-tastes every treat (sometimes twice!), checks toy durability, and approves wellness products with a wag of his tail.
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Lola is the expert unboxer and sniffer-in-chief. She specializes in sniff-testing for freshness and “paw-tographic” moments—ensuring every product is Instagram-worthy.
Together, they embody our playful, thoughtful approach—if our pups love it, we know your pets will too!
Our Values
At Tail & Tribe, everything we do is rooted in love — for pets, for people, and for our shared planet. These are the values that guide our journey:
💚 Pets First, Always
Your pet’s health, safety, and happiness are at the heart of every decision we make. From the treats we choose to the toys we test — we put pets first.
Wellness with Purpose
Each box is more than a treat — it’s a step toward better health, deeper bonding, and joyful moments between pets and their people.
Give Back with Every Box
A portion of every purchase goes toward supporting local animal shelters and rescue organizations. When you shop, you’re helping tails wag everywhere.
Local Matters
We proudly support South African makers and small businesses wherever possible. Sourcing local helps us build a stronger pet community — right here at home.
Kind to the Planet
We use recyclable, low-waste packaging and continually look for ways to improve our sustainability — because caring for pets includes caring for their future world.
Community over Competition
We’re here to build a tribe — not just a business. From supporting shelters to sharing your pet’s birthday, we celebrate connection, kindness, and belonging.